Star India to take its Bengali regional channels pay

Star India is taking its Bengali regional channels pay, effective 1 November. Star Jalsha, the Bengali general entertainment channel, is being priced at Rs 12. Star Ananda, the joint venture Bengali news channel from the ABP Group and Star India, will cost Rs 6. The bundled package is priced at Rs 12. Star Den CEO Gurjeev Singh Kapoor says, "We are taking the two Bengali channels pay. They are popular in their genre and we are looking at subscription revenues from them." Star's two Marathi channels are, however, free-to-air. Star Majha, the news channel, launched in June 2007 while Star Pravah came up in November 2008.