Thursday, October 29, 2009

AAB Season 2, Contestants - 1

Here are the first list of contestants of Anu alavum bayamillai season 2,

Neelima Rani


Priyadarshini aka PD

Jegan shines in cooking..

It was Vijay TV's Jegan in Samayal Samayal last week and the best part is his team had won the round and will be in second round of the show this week. I am sure whether the judge was biased or something.. but the show was very much entertaining.. Jegan was in Priyadarshini's side and she got loads of comments from Jegan. He was commenting quite often on the way they speak and lot more. Jegan came with his sister who was very much unlike Jegan, she was fair.. Actor Bala was his opponent who came with his mother and the topic of the day was festival special.

Bala's team prepared Malubuva and therattipaal and Jegan's team prepared kosambari, paanagam and vendakai bajji (i donno who prepare vendakai bajji for festival).. finally it was panagam,kosambari,bajji to win the event and Jegan moves to next round in the show. Lets see what they prepare this week and get into the final round of the show.

Get ready for all the action...

Lets get ready for all the action... Anu alavum bayamillai season 2 is here...

Wednesday, October 28, 2009

HUL repeats roadblock on Star channels

FMCG major Hindustan Unilever (HUL) is once again hosting a roadblock across all the Star network channels. The ad exclusivity on the Star channels will be on 29 October. Lux will occupy centre stage, replacing Lifebuoy that HUL promoted last time. Unlike last time, the HUL brands will also block out other ads on Star's south-language channels including Asianet.

"HUL will pack its 20 brands in this roadblock strategy. The payout to Star could be around Rs 80-90 million,". Earlier, HUL had also conducted a similar roadblock across 25 Zee Network channels. Though approached, Zee did not want to upset its other advertising clients. Says Zee Entertainment Enterprises chief revenue officer Joy Chakraborty, "We were approached by HUL this time as well. We are open to the concept of roadblock advertising, but do not agree to have it on a monthly frequency as it would upset our other clients. We see it as a good strategy only on a quarterly basis."

In a recession-hit market when advertisers are heavily cautious on their spends, conducting roadblocks seems to be the new innovation to gain optimum brand exposure. For the broadcasters, it also provides an excellent opportunity to bring in advertising premium. HUL had blocked advertising on Star and Zee network channels in September this year. MTV had also conducted a similar roadblock with Bingo on 1 April and with Cadbury on 1 July.

Avers MTV India GM and SVP content and creative Ashish Patil, “MTV has been doing these stunts since 2003. We do not just roadblock but also create content to support the brands." Elaborating further, he says, "On 1 July, we did the stunt with Cadbury, where we also created two promos for them with the theme ‘khush hai jamana aaj pahli tarikh hai’. The entire day was branded as ‘pay day’ on MTV. Cadbury even used our promos on other channels.” Earlier, in 2007, Hutch had conducted a network roadblock on Star to introduce its brand change to Vodafone.

Currently, the Star Network runs ads of more that 20 HUL brands across its ten channels -Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel [V], Star Jalsha, Star Pravah and Star Vijay.

Commenting on the Star India deal, HUL GM -media services Srikanth Srinivasamadhavan said, "We are pleased to be part of an idea that will exclusively reach us to more than 100 million viewers in India at the same time throughout the day. It is innovative and is expected to bring stronger engagement with consumers."


Art, Arattai, Aarpattam

Festival Highlights

Art, Arattai, Aarpattam
November 1 – 20, 2009

NalandaWay’s ‘Art, Arattai, Aarpattam’ is a platform for children, families, teachers and other individuals to come together and experience art, to experiment, to challenge, to inspire and be inspired and to have fun.

UNICEF’s ‘State of the world’s children 2009’ report paints a horrifying picture of the plight of the girl child in India. Female foeticide, child marriage, lack of education and poor sanitary conditions are but a few of the evils that plague the female child population. To take a step forward in changing this dismal situation, NalandaWay has adopted the theme ‘Girls are Superstars’ for the year of 2009.

The Campaign
A partnership between UNICEF and NalandaWay, this campaign seeks to create a groundswell of information messages and engagement to bring up this issue; and reposition attitude and perception using a popular media initiative surrounded by key debates focused at various key players.

‘Art, Arattai, Aarpattam’ would be the grass roots communication campaign that surrounds this media initiative which will take the form of a series of episodes on a mainstream Tamil television channel focused on the issues of girl children.

Campaign highlights

1. 20 days of street theatre, films, dance, music and arts for children, youth and adults.
2. Concerts and musical productions by renowned national and international artists.
3. Over 320 performances in 100 locations across the 5 cities in the state
4. Competitions for children in over 2700 towns and villages
5. International Children Film Festival with films for children from around the world
6. “At your doorstep” – films screening and street theatre festivities directly at parks, community centres, schools,
colleges in the 5 major cities in Tamilnadu.
7. 12 half hour special serial on Star Vijay from the 2nd to 19th of November, directed by famous Tamil directors, focusing on issues relating to the gender challenge.
8. Grand finale on the 20th of November to mark the 20th anniversary of the ‘Child Rights Convention’ .

This year, through ‘Art, Arattai, Aarpattam’ , we hope to successfully achieve our twin objectives being –
1. To ensure that marginalised and excluded children have adequate opportunities to express their ideas, challenges and opinions.
2. Advocacy on the importance of Child Rights to schools, parents, teachers, media and opinion leaders.

For more details -

Anu alavum bayam illai, season 2

The sensational success of the first season of Anu Alavum Bayamillai has paved way to come up with its second edition titled ‘Rin Anu Alavum Bayamillai Season 2’. Launching on October 30, 2009, the second season would witness seven damsels - Neelima Rani, Tinky, Mahalakshmi, Priyadarshini, Preetha, Vandhana and Sneha Nambiyar.

Season 1 winner, VJ Pooja proudly walked away with the coveted title along with a car as a surprise prize. Pooja on her victory march said, “This show has tested my guts and my confidence levels have reached great heights and I feel energized”.

The Season 1 beauties had faced towering heights, creepy rats, slithering reptiles, blazing fires and cold ice blocks with extreme boldness. Season 2 will have even more daring and innovative tasks that will be monitored by panel of experienced experts. The seven damsels would be given incessant training by the panel group to perform all the tasks with utmost confidence.

This season sees the entry of a new host ‘Lakshmi Rai’. She is glad to be part of the show again and loves her new role of playing a host. She has already been a part of the Anu Alavum Bayamillai series where she has performed many such daring tasks. The challenges that the small screen artists would be facing are all new, never before seen tasks that would require extreme physical ability and to cope up with high pressure tasks. Do not miss to watch the second season of Rin Anu Alavum Bayamillai from October 30, 2009, Friday & Saturday, 9pm on Vijay TV!

Its Ganesh-Aarthi Wedding

Vijay TV’s ‘Sri Kumaran Thanga malligai Namma Veetu Kalyanam’ relives the wedding celebrations of popular celebrity couples and takes us back in time to celebration. This week Namma Veetu Kalyanam show would feature the wedding procedures of Harathi and Ganeshkar. Popular comedy couples, Aarathi and Ganesh’s wedding took place at Guruvayurappan temple in Kerala and featured a grand reception.

Not new to the Television industry, Harathi and Ganeshkar have been in the limelight right from their early days as child artists. Ganeshkar has featured in many films as a child in ‘Karimedu Karuvayan’, ‘Pudhu Pudhu Arthangal’, ‘En Thangai Kalyani’ and many more films. Harathi has acted in ‘Chathriyan’ and ‘En Thangai Kalyani’. The interesting fact about them is that, Harathi had donned the role of his sister (child artist) Kalyani in the film En Thangai Kalyani, while Ganesh acted as child T. Rajendar. In recent times they are seen to do a lot of supporting roles in films and making rounds in TV serials as well.

The Best part of their wedding ceremony was the visit of Chief Minister Mr. Mu. Karunanidhi. The couple was immensely pleased to have gotten his blessings. The show would feature the narration of many interesting happenings in the wedding ceremony. Many celebrities from the tinsel town like Director K. Balachander, Aachi Manorama, Producer AVM Saravannan, R. B. Chaudry, Thennapan, Actors Sivakumar, Jeeva, Radharavi, Mansur Ali Khan Directors – P. Vasu, K. Bagyaraj, Poornima Bagyaraj, Playback singer L. R. Easwari, Dance Choreographers Kala Sridhar and many others came to bless the couple.


Ulaganayagan Kamal Aimbathu creates history..

celebrations of Kamal Haasan’s 50 glorious years in cinema creates history on Vijay TV !!

The month-long festivities conducted by Vijay TV in lieu with the completion of 50 years of Padmashree Dr. Kamal Haasan in Indian cinema culminated in a fitting finale. The grand event attended by the biggest names of South Indian Cinema was aired as a two part series on October 12th and 13th on the channel. As part of the festivities, Vijay TV had plied a customized bus titled “Kamal Express” which traversed across the state featuring a photo exhibition of some of Kamal Haasan’s rare photographs. A literary event talking about Kamal Haasan’s passion for the Tamil language and a musical nite featuring two legends SP Balasubramanyam and Chitra performing Kamal’s greatest love songs were also featured.

The event was both an emotional and memorable one as the two big names of Tamil Cinema ‘Ulaganayagan’ Kamal Haasan and ‘Super star’ Rajinikanth were seated side by side revealing to the world that they are indeed best of friends. The presence of the other stalwarts of South Indian cinema like Mohanlal, Mamooty, Venkatesh, AR Rahman and Ilayaraja only added to the glitterati. The event was much awaited for both among his millions of fans and the industry. The channel aired the property on October 12th and 13th on primetime breaking away from the regular schedule was witnessed by over 60 lakh people across the country. Vijay TV garnered a channel share of 40% in Chennai among the female audience overtaking the market leader in that time band (source: TAM; CS F 15+ABC, Chennai, Wk 42 Mon-Tue 1900-2300hrs). Vijay TV’s GRPs jumped to a whopping 346 GRPs from last week’s 193 in Tamilnadu (source: TAM, Trends by date; 30 min daypart, CS ABC 4+, Tamilnadu, All day). The event touched a peak TVR of 22.6 in Chennai (among females).

K. Sriram, General manager – Vijay TV says “This was easily one of the biggest events were witnessed in South India; and I am extremely proud of my team which had put together a show of this Magnitude in a very short span of time. And of course a special thanks to Mr. Kamal Haasan who was inspiration enough for us to deliver such an event . We had planned to schedule this event on a weekday breaking away from our regular schedule and it surely has worked” .

Tuesday, October 27, 2009

Rain song round !!!

Airtel Super Singer Junior 2, in its competitive round have come up with a unique title for the episode.. its called rain song round. So, the contestants will sing only rain songs that had featured in tamil film. There are too much of rain songs but I think these kids have taken the very popular ones..Hopefully this round in the chennal brings the real rain in chennai..

Whos in Rain song round ?

The show is now with top 23 contestants fighting for the next round spot.. With the judges, Malgudi Shuba is not there in this week's judiciary panel and its left with Mano and Chitra continuing the show. Ajeesh and Nikhil Mathew have given training for the contestants in person this week..Divya is continuing to anchor the show..

Village round..

This week in Boys Vs Girls it will be Village round.. having said that its gonna be village round, everyone in the crew are dressed in village atire..of course the performance of the contestants will be sticked to village subject based songs.. ready to handle the folks songs in village round..Another good thing in this round is the actual judges of this season are back.. actors Shyaam and Meena are back in judging the performance of the contestants. and we wont see Krish and Sangeetha for this week and might be for next few weeks.. I think this round willl be really entertaining and from the promotional video it looks like both the teams have ppl to tease from teh other side..

Sunday, October 25, 2009

Peranmai gals at Adhu Ithu Ethu..

Actress of the film Peranmai Saranya, Maha, Lia Sri were the guests in yesterday's Athu Ithu Ethu show. The show which has 3 rounds of fun had these 3 girls making the show more interesting. It was not so exciting when the show has non familiar faces as guest but this week it was okay.. and not bad at all.. having their film being a good run and getting positive reviews these girls will be proud to be here in the show.. Vadivelu Balaji seems to appear in the show almost every week.. is he very close to the show organisers or Shivakarthikeyan.. Some times he brings laugh and sometimes it gets irritating..yesterday he came in as Vadivelu in Pokiri.. it was looking funny..
koffee with anu super singer jodi no 1 anu alavum bayam illai celebrating kamal's 50 vijay tv vanga pesalam kallikaattu pallkoodam maharani vijay awards vpl en peyar meenakshi yuvan vijay tv anchors kings of comedy