Thursday, November 19, 2009

Boys Vs Girls round..

It is Boys Vs Girls.. yeah Boys Vs Girls in Airtel Super Singer Junior 2 this week.. so the boys and girls are spearated as two teams and they perform as the competition between the genders. Sounds interesting right.. more interesting is, the set of the show is from Boys Vs Girls show... so they are not using the Super Singer Junior 2 stage for this round and Boys Vs Girls stage is used.. which makes sense for the name of the round. I liked the way the challenge is set.. they have toss first and each team calls for challenge with anyone in the opposite team and they also make sure the top 20 gets atleast a chance in this round.

In addition to this setup, the show is anchored by Deepak and DD.. this makes us to get a feel of Boys Vs Girls show...and they are doing a good job and I guess interesting than Divya.. I am not sure.. might be because they are here just for this round. Girls team is accompanied with Brinda Das and Priyadarshini & Boys team with Balaji, John and Kamalesh for their support.

Whos in Boys Vs Girls round ??

Its Boys Vs Girls round in Airtel Super Singer Junior 2 and the show has the top 20 contestants fighting for the next round spot..The show has the permanent family judges Mano, Chitra and Shuba judging the performances of the contestants. Divya is replaced with Deepak & DD for this round of the competition.. Trainers Ajeesh and Nikhil are not there this round and we have got voice expert Ananth Vaidhyanadhan for training the contestants from this round of the competition.

I&B Ministry to crack down on film piray with 'model law'

The I&B ministry is set to take strong steps in order to crack down on film and video piracy. "Tamil Nadu has successfully tackled piracy through its legislation. We are considering replicating this in other parts of the country," Union Information & Broad casting Minister Ambika Soni told reporters on the sidelines of the FICCI Media and Entertainment Business Conclave in the city on Thursday. The ministry would hold a meeting of all state information ministers, including some chief ministers, on December 5 in the capital to draft a model law to curb piracy. Digitals methods of filmmaking would also be encourage to adequately tackle this issue.
Ms Soni said the Centre was at the threshold of starting the auctions for FM radio Phase 3. A Cabinet note in this regard has already been circulated in the various Central Ministries. She added that the I&B ministry would spend Rs 100 crore in setting up towers and other hardware to strengthen the terrestrial reach of radio networks across the country, especially along the borders.

She noted that the film entertainment sector was poised to become a Rs 1,052-billion industry by 2013 from the current Rs 584 billion. She also mentioned that the government would set up a national institute for animation studies during the 11th Plan perio d to train people so as to make the sector a big employment generator. Earlier in the day, Tamil Nadu CM M Karunanidhi inaugurated the two-day entertainment media conclave and launched the report compiled by Ficci and E&Y. He said the south, especially TN, had a rich cinematic history and had played a role in the growth of the Dravidian movement. "My dream is to make Tamil Nadu the entertainment epicentre of India... and the entertainment centre at the international level.

Wednesday, November 18, 2009

Tamil Nadu to be global entertainment epicentre: CM

Tamil Nadu chief minister M Karunanidhi, in his inaugural address at Media and Entertainment Business Conclave (MEBC) 2009, spoke about his dream and vision to make Tamil Nadu "an entertainment epicentre for the global industry." He spoke about Sony Pictures announcing the opening of its facility in Chennai last year and recent announcement of a strategic alliance between Warner Brothers and Chennai-based Prasad Corporation. The alliance will "bring their combined skills in digital post-production and film restoration to clients in Hollywood, India and around the world," he said. Karunanidhi also said that a welfare board for the cinema industry had been constituted by his government and it will help the cinema industry to develop a film city in the state. He assured that his government had decided to render all the necessary assistance. Karunanidhi highlighted the state government’s efforts in helping the Tamil film industry by reduction of entertainment tax from 54 per cent to 25 per cent. Also, the tax has now been totally waived off for films having pure Tamil titles, he added.

Star makes changes to drive channel-specific marketing

Star India has made changes that would integrate and structure its marketing functions in order to drive channel-specific marketing and communication needs while maintaining focus on network synergies. In a letter to the staff, Star India CEO Uday Shankar announced the changes would be "with immediate effect." The key departments that will report into Star India EVP marketing and communications Anupam Vasudev are marketing & brand management, on-air promotions, consumer insights, presentation, brand solutions and PR & corporate communications.

While Hari C will head marketing & brand management for Star Plus, Ravi Luthria will head the division for Star One, Nipa Asharam for Channel [V], Star World & Movies, Yogesh Manwani for regional channels and Soumya for Star Gold. They will all report to Vasudev and will have a dotted line reporting to the respective channel GMs. Additionally, Hari C will also be responsible for on-air promo (OAP) for Star Plus while Ravi Luthria will oversee the OAP for Star One. OAP for Channel [V] and Star Gold will continue to report into Channel [V] GM Prem Kamath and Star Gold VP Hemal Zaveri respectively. Nitin Kalra who looks after CRM will also report into Hari.

Meanwhile, Anand Shiv will be responsible for consumer insights (research) and presentation. Anupama Tatwawadi will lead the network presentation team and will report into Anand Shiv. The consumer insights team will have dedicated resources for each channel whilst the presentation and media buying functions will continue to operate at a network level. Lalit Agrawal now reports to Anand Shiv. Lydia Fernandes will lead brand solutions, which will be responsible for integrating advertiser related revenue streams like product integration, AFPs (advertiser funded programmes) and events for the Star Network. Fernandes will work closely with Sheena Bali from the sales team. Product integration (PI), AFP, events and the business acceleration teams across the network will have a dotted line reporting to Fernandes. The Plus PI team will now report into her. Achyut Parelkar will move from OAP (Star Gold) to Fernandes' team and support her in her role.

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