Thursday, June 25, 2009

Zoozoo Marathon this weekend


Come this weekend, the 29 Vodafone Zoozoo's will be aired back to back on several channels over the weekend. Maxus, the media agency which has devised the innovation, has named this property the 'Zoozoo Marathon'. Vodafone will air the marathon on Colors, SET Max, WB, MTV, AXN, VH1, NDTV 24x7, NDTV India, NDTV Profit, B4U Movies, B4U Music, Saakshi, Maa TV, Asianet, Asianet Plus, Malayala Manorama News, Suvarna, Raj TV, Sun News and Siripoli. Channels will start promoting this from June 26 to June 28. Harit Nagpal, chief marketing officer, Vodafone India, says, "The Vodafone series of ads will be aired between 2 pm and 8 pm for 12 minutes on Saturday and Sunday between the feature films. For instance, on Colors, it will be aired on Saturday, while on WB, it will be aired on Sunday."

The Zoozoo series was unveiled during the second season of the IPL and continued throughout the tournament. Besides, the ads have been launched across media such as out of home, Internet, print and in-store, and has also enjoyed extensive media coverage. Ajit Varghese, managing director, Maxus India, says, "We have always tried to push the boundaries and created benchmarks of disruptive communication. Zoozoo's is a fantastic campaign and has given us an exciting opportunity to push the envelope further and create a new standard of media impact." Recently, Vodafone has also offered a free special Zoozoo DVDs for those availing new postpaid connections. The customers were given free Zoozoo DVD through the purchase of new postpaid connection, while prepaid customers can get the same through a recharge of Rs 300 or more. In September 2007, in order to announce the transition of Hutch to Vodafone, the latter tied up with Star India. According to the arrangement, all the Star Network channels aired only Vodafone ads for 24 hours to announce that 'Hutch is now Vodafone'.

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