Friday, October 8, 2010

DTH ops launch price war on STBs

For DTH operators, the festive season price war is on. Soon after Tata Sky slashed its set-top box (STB) price to Rs 999, Airtel digital TV has followed suit. A late entrant in the India's highly competitive DTH space, Airtel digital TV has launched two new offers for its new subscribers and slashed the price of its STB to Rs 999. In one offer, customers can purchase a new Airtel digital TV connection for Rs 999 and get started with an initial recharge of just Rs 200.

The second offer, bundled with subscription, works out to an effective pricing of Rs 806 for the STBs. The customer has to purchase connection for Rs 1690, but need not recharge it for the next four months. They would be entitled to four months free subscription to the Economy Pack (around 150 popular channels, worth Rs 200+taxes). Announcing the offers, Bharti Airtel CMO-DTH services Sugato Banerji said, “We believe that these two new entry offers will provide yet another compelling reason for customers to join the growing Airtel digital TV family. By significantly bring down the total cost of ownership these offers will make it more easier for more customers, to move to the next generation home entertainment options like Airtel digital TV.”

Content - Indiantelevision

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