Friday, August 21, 2009

TIMES NOW breaks the 40% viewership share barrier

TIMES NOW achieves its highest ever ratings with 40 per cent market share in the English News Channel Space and in doing so has left behind NDTV 24x7 and CNN IBN whose combined share is only 37%. In a week when swine flu was the talk of the town as well as the major story across all news mediums, TIMES NOW’s differentiated programming and breakthrough graphics helped it amass this massive lead. According to the latest released TAM data for Week 33 ending 15th Aug'09, all 1 Mn+ markets, in CS M25+ AB, TIMES NOW has garnered 40% share compared to 19% of NDTV 24X7 and 17% of CNN IBN. TIMES NOW continues to remain the No.1 English news channel month-on-month since July 2008 as reported by TAM in both CS M25+ AB & CS 15+ audiences in 1mn+ markets.

Commenting on the channel’s extraordinary performance, Arnab Goswami, Editor-in-Chief said, “Week on week TIMES NOW dominates as the most watched English News channel. This week’s data re-affirms its position as the undisputed leader in the English News Channel space. In a matter of three years, we have scripted a growth story in TV news unparalleled in terms of traction in viewership, leading over competition and becoming the most preferred English news channel not only for viewers but also for newsmakers.”

“The ratings clearly echo the fact that TIMES NOW is deeply entrenched in the minds of the viewers as the leader in the English News Channel Space. TIMES NOW’s achieves commendable levels of viewership for its spectacular programming during major events which influence the audience. This is testimony to the trust and credibility our brand enjoys. TIMES NOW is also the advertiser’s first choice as it has consistently delivered superior impact and efficacy to the clients’ advertising plan. We will continue setting higher standards and greater benchmarks for ourselves”, said Sandeep Sharma, Sr. Vice President - Marketing & Sales while commenting on this achievement.

- Indian Television

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