IPL ratings dip in metros

Looks like viewership of the Indian Premier League (IPL) is starting to dip in the metros. Tam data for the six Metros c&s4+ for the five matches from 26 April to 28 April shows that they managed an average TVR of 4.5.
For the first 11 matches played from 18 to 25 April, the average was 4.9. For the new three-day period even Sunday is not enthusing viewers.

Data shows that the match between Bangalore and Delhi on 26 April only managed a rating of 3.7 and the match that was played later the same day between Punjab and Rajasthan did marginally better with a rating of 4.1.
The relevance and importance of matches seems to be playing a more important role in attracting viewers’ interest. The match between Mumbai and Kolkata on 27 April, which was probably the city of Joy's last hope of reaching the semi-finals, got a rating of 6.4 TVR. In Mumbai the match got a rating of 9.85 TVR while in Kolkata it managed a rating of 7.75.


Kolkata continues to watch the IPL the least and the poor performance of the team has not helped. For three of the five matches played from 26-28 April, the rating was below three. Mumbai continues to watch IPL the most. The five matches got an average rating of 5.8 TVR, which is a fall from the rating of 6.1 which the first 11 matches had managed. Delhi too continues to watch the event, averaging a TVR of above 5. A good performance by a side is not necessarily transforming into bigger ratings as the event moves on. Despite the team performing well, Hyderabad saw a steeper fall to 5.2 for the five matches compared with a rating of 5.8 for the first 11 matches. Bangalore has also seen a sharp fall to an average of below three from an average of 3.6 for the first 11 matches.

A Indiantelevisio News