ESPN Star Sports has renewed its broadcast rights for Wimbledon Championships for six years from 2009-2014. According to the deal, ESPN will get exclusive broadcast rights including cable and satellite and terrestrial and new multimedia rights across platforms in 24 markets across Asia. The new contract will witness the sports broadcaster providing multi-platform access including online at www.espnstar.com, mobile at mobileESPN and radio coverage of Wimbledon.
ESPN Star Sports, which has been broadcasting Wimbledon in Asia for the last 17 years, will get over 70 hours of coverage annually, including day-long live action, daily highlights, shows and live broadcast of the Men’s and Ladies’ Singles quarter-finals, semi-finals and final. ESPN Star Sports managing director Manu Sawhney says, “With its rich tradition and history, the Wimbledon Championship holds a special place in the hearts of both players and fans alike. We are very pleased to extend our partnership with the All-England Lawn Tennis and Croquet Club. We share a very strong relationship with them and remain committed to continue strengthening this tournament amongst our fans and business partners in Asia.” All-England Lawn Tennis Club’s John Rowlinson adds, “Over the last 17 years, ESPN Star Sports has played an integral role in building this tournament with its comprehensive broadcast coverage and top quality presentation. With its extensive reach across Asia, we are confident that millions of tennis fans will continue to enjoy unparalleled coverage of the Wimbledon Championship for the next six years.”
Saturday, April 25, 2009
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