Sunday, March 1, 2009

Technical - What is Multiplex ?

Multiplex is the term used to denote an entertainment centre where there are more than one screen for public exhibition of movies. Typically, multiplexes have at least four screens but each cinema hall will have lesser seating space but will offer a variety of fare. They are useful to screen movies that will have appeal for niche audiences and also for offering a variety of movies in the same location.

What else do multiplexes offer?
Multiplexes offer a mix of entertainment, food and retail in many places. Most multiplexes in India have been offering food and entertainment in the form of restaurants or food courts within the multiplex. Retail is an added attraction that is gradually emerging on the scene. The mix is such that the multiplex gives prominence to cinema, food and then retail since retail outlets are typically rented out.

Do multiplexes get any specific concessions?
Yes, several state governments have exempted multiplexes from paying entertainment taxes for a specified period of years, five years in the case of Maharashtra. Thus, these multiplexes get a lot of support in the initial years in the form of tax sops and though the setup costs are high, their relatively higher ticket charges, multiple revenue streams combine with the tax benefits to make for a decent business proposition. The Central Government has given a 5-year tax holiday for multiplexes that are set up in non-metro locations.

courtesy - Indian television.

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