'NDTV Hindu' from May 16

NDTV Ltd and The Hindu have come together to launch Chennai's city-specific English news channel, called NDTV Hindu, which goes live from May 16. The channel will cover breaking news and current affairs, as well as user-friendly information. It will be broadcast free-to-air on SCV and Hathway. Announcing the launch of the channel, Dr. Prannoy Roy, chairman, NDTV Ltd, said, "We firmly believe that the future of news is in going local. The Hindu Group with its impeccable credentials has been a household name for generations in Chennai and this partnership will help NDTV Hindu to capitalise on the brand strengths and journalistic values of both the media houses."

N Ram, editor-In-chief, The Hindu, said, "Though there are a few Indian language channels that exist for local news, yet there is no English channel catering exclusively to this vibrant city. With NDTV's strong television broadcasting and editorial capabilities, NDTV Hindu will bring out the true flavor of the city through its high-end content." N Murali, managing director, The Hindu, added, "With its non-stop programming across genres, catering to a young urban India, NDTV Hindu aims to change the perspective of every Chennaite about their city, by the minute."

Rajiv Lulla, managing director and CEO, NDTV Hindu, added, "This channel is a winning combination of editorial excellence and superior programming, targeted at the young. We are sure we will be able to capture the pulse of the city and give the viewers what they have been missing so far." NDTV Hindu will invite students from Chennai schools for the weekly show, titled I Spy with My Digital Eye, where they will be taught how to make films, all caught on camera. The channel will also offer a show for shopaholics called Super Shopper that will introduce Chennaites into the world of style. In an another show, Shift Focus, the channel will showcase who went where over the weekend, what's the latest show in town and latest updates on exhibitions, within Chennai and around the state.

Jennifer Arul, managing editor/COO, NDTV Hindu, on Night Vision show will round up the day's happenings in and around the city and national news of importance. Coinciding with the counting day, viewers can watch Jennifer on the election special Night Vision with TV journalist Sashi Kumar.

A Televisionpoint News