Depend Vijay TV on Independence day for Non Stop Entertainmnet.
Vijay TV’s Independence Day Specials.
On account of the 64th Independence Day, Vijay TV has an interesting line-up of special programmes beginning from 6.40am onwards.
On 15th August 2011, the day starts off with ‘Bhakthi Thiruvizha’ at 6.40 am .
‘Engeyum Eppodum’ Oru Sirappu Parvai at 8.30 am would feature a preview of the romantic thriller produced by popular director A.R. Murugadoss. This upcoming movie is being written and directed by debutant Saravanan, starring Jai, Ananya, Ajnali & Sharvanand, music composed by Satyan.
Lion Dates Syrup Neeya Naana at 9 am would have an interesting topic that would warm up audiences on Independence Day.
Special ‘Home Sweet Home’ at 3 pm would feature celebrities from the film industry. The cast and crew of the film ‘Engeyum Eppodum’, actors Jai, Ananya, Anjali and Sharvanand would participate to win a dream house on this fun filled game show.
At 4.30 pm, versatile actor Vikram speaks about his winning formula on the show titled ‘Vettrithirumagan’ wherein he shares his working experience in his latest super hit film ‘Deivathirumagal’.
Actor Jeeva spends a day with us as Vijay TV viewers get to know his daily routine and life beyond his busy acting schedules. Don’t miss to watch ‘A Day with Jeeva’ at 5.30 pm.
At 8.30 pm a sneak peak on the upcoming Tamil feature film ‘Yuvan Yuvathi’. At 9 pm Airtel Super Singer 3’ would feature special Independence Day performances
MOVIE PREMIERE:
On 15 August, Independence day, Monday at 11 am, ‘YUTHAM SEI’ the super hit film would be premiered. Yutham Sei is a crime thriller film, written and directed by Myskin. The starcast of the film are Cheran in the lead role along with debutant Dipa Shah apart from Y.G. Mahendra, Lakshmi Ramakrishnan and Jayaprakash. Cheran has done a CB-CID officer role in the film, which received good reviews in media during its release. Don’t miss to watch ‘Yutham Sei’ on Vijay TV on 15 August, Monday at 11 am.
Friday, August 12, 2011
Thursday, August 11, 2011
Independence Day special programs on Vijay TV
This Independence Day, 15th August 2011, you are in for a special treat on Vijay TV. If you haven't watched Nadunisi Naaygal, the thriller written and directed by Gautham Vasudev Menon, starring Sameera Reddy, Veera Bahu and Deva in lead roles, then glue yourself to Vijay TV this Sunday. As part of their line up of programs for the Independence Day.
Vijay TV will telecast the film on Aug 14 and Mysskin's Yudham Sei on Aug 15. If you want indulge on the latest, watch Engeyum Eppodum – Oru Sirappu Parvai at 8:30 am on Aug 15, a Preview of the romantic thriller produced by AR Murugadoss , in a tie up with Fox Star Studios. At 8:30 pm, Catch a sneak peak on the upcoming Tamil Feature film Yuuvan Yuvathi which has Bharath and Rima Kallingal in lead roles. Also Watch Vikram share his success formula in Vettrithirumagan and Jeeva speak about his routine in the show A Day with Jeeva at 4:30 pm.
So stick to Vijay TV to enjoy the best of TV programs this year on Independence Day.
Vijay TV will now begin to tell stories
In a bid to craft out a fresh channel perception amongst the audiences in the Tamil market, the channel has decided to significantly up its investments in building primetime fiction properties in the next four months.
For Vijay TV, the Tamil GEC from the STAR stable whose forte lay in building format properties, 'fiction' is now the new gameplan!
In a bid to craft out a fresh channel perception amongst the audiences in the Tamil market, the channel has decided to significantly up its investments in building primetime fiction properties in the next four months. Not willing to divulge too many details, K Sriram, channel head , Vijay Television, tells afaqs!, "We will launch at least three fiction properties before the year ends. The investments will be based on the storylines, and we will justify the scale of the story with superior production values."
The first fiction from the lot will be a love story that will be out in October. This will be followed by two new family dramas to feed the primetime band by the year-end. For the record, Vijay TV currently runs nine non-fiction properties on the channel.
So, why is there an increased focus on fiction?
"Fiction means habit, repeat audiences, stability, and consistency -- all the factors that makes a healthy GEC. Also, we have a point to prove in this genre, as we feel that the audiences in this market have been short-changed for a while now," says Sriram.
Sun TV has an almost absolute hold on audiences across all the markets down South. Therefore, to make a dent in the space, Vijay TV had decided to bring in innovative content in format programming, opine various media planners. Reality shows were first introduced to the Tamil audiences by STAR Vijay. Some of its popular reality shows that brought a huge chunk of revenue to the channel include Airtel Super Singer, Jodi No. 1, Kalakkapovadhu Yaaru, and Anu Alavum Bayamillai.
"For a long time, Vijay TV had been working in the non-fiction domain and it did meet success with the audiences. However, fiction brings in a larger audience set since families sample soaps first. Vijay was losing out on this chunk. Reality content can only be a subset of the entire programming of a GEC, and therefore, if Vijay continued to show only format content, it would eventually be identified as only a niche player," says S Muthukumar, senior vice-president, Lintas Media Group.
And, it's not just audiences that the channel is targeting. The addition of fiction properties to the channel's programming lineup will also help Vijay TV add new advertisers to its basket and increase its spot rates. A top show on Sun TV commands an approximate rate of over Rs 20,000 for a 10-second spot. Now, compare that to a top show on Vijay TV, and the rates vary between an estimated Rs 7,000-Rs 8,000 per 10 seconds. "The addition of fiction to the line-up will also help the channel increase its rates," says a media planner who does not wish to be named.
Currently, retail forms a strong source of revenue support for Vijay TV. Moving forward, the channel intends to tap into categories such as real-estate, entertainment, and hospitality, through customised brand solutions. In the last fiscal, Vijay TV grew in revenues by an approximate 25 per cent, wherein the advertising contribution grew by more than 20 per cent, the channel claims. "Primarily, the big advertisers on television moving into sales deals based on value proposition and brand association had helped us. More and more advertisers have started to formulate their own methods of measuring a channel's efficacy, and this approach has worked in favor of Vijay TV," says Sriram.
Meanwhile, the channel states that formats will continue to be its strength. "We are in talks with international production houses to deliver suitable content. In the second quarter of this fiscal, the market will experience this unique product," says Sriram.
Content Courtesy - Afaqs
For Vijay TV, the Tamil GEC from the STAR stable whose forte lay in building format properties, 'fiction' is now the new gameplan!
In a bid to craft out a fresh channel perception amongst the audiences in the Tamil market, the channel has decided to significantly up its investments in building primetime fiction properties in the next four months. Not willing to divulge too many details, K Sriram, channel head , Vijay Television, tells afaqs!, "We will launch at least three fiction properties before the year ends. The investments will be based on the storylines, and we will justify the scale of the story with superior production values."
The first fiction from the lot will be a love story that will be out in October. This will be followed by two new family dramas to feed the primetime band by the year-end. For the record, Vijay TV currently runs nine non-fiction properties on the channel.
So, why is there an increased focus on fiction?
"Fiction means habit, repeat audiences, stability, and consistency -- all the factors that makes a healthy GEC. Also, we have a point to prove in this genre, as we feel that the audiences in this market have been short-changed for a while now," says Sriram.
Sun TV has an almost absolute hold on audiences across all the markets down South. Therefore, to make a dent in the space, Vijay TV had decided to bring in innovative content in format programming, opine various media planners. Reality shows were first introduced to the Tamil audiences by STAR Vijay. Some of its popular reality shows that brought a huge chunk of revenue to the channel include Airtel Super Singer, Jodi No. 1, Kalakkapovadhu Yaaru, and Anu Alavum Bayamillai.
"For a long time, Vijay TV had been working in the non-fiction domain and it did meet success with the audiences. However, fiction brings in a larger audience set since families sample soaps first. Vijay was losing out on this chunk. Reality content can only be a subset of the entire programming of a GEC, and therefore, if Vijay continued to show only format content, it would eventually be identified as only a niche player," says S Muthukumar, senior vice-president, Lintas Media Group.
And, it's not just audiences that the channel is targeting. The addition of fiction properties to the channel's programming lineup will also help Vijay TV add new advertisers to its basket and increase its spot rates. A top show on Sun TV commands an approximate rate of over Rs 20,000 for a 10-second spot. Now, compare that to a top show on Vijay TV, and the rates vary between an estimated Rs 7,000-Rs 8,000 per 10 seconds. "The addition of fiction to the line-up will also help the channel increase its rates," says a media planner who does not wish to be named.
Currently, retail forms a strong source of revenue support for Vijay TV. Moving forward, the channel intends to tap into categories such as real-estate, entertainment, and hospitality, through customised brand solutions. In the last fiscal, Vijay TV grew in revenues by an approximate 25 per cent, wherein the advertising contribution grew by more than 20 per cent, the channel claims. "Primarily, the big advertisers on television moving into sales deals based on value proposition and brand association had helped us. More and more advertisers have started to formulate their own methods of measuring a channel's efficacy, and this approach has worked in favor of Vijay TV," says Sriram.
Meanwhile, the channel states that formats will continue to be its strength. "We are in talks with international production houses to deliver suitable content. In the second quarter of this fiscal, the market will experience this unique product," says Sriram.
Content Courtesy - Afaqs
Wednesday, August 10, 2011
Jodi no 1 Season 5 - Status Report
Jodi no 1 Season 5 - Status Report
Jodi No 1 from Vijay TV has been the first of its kind in tamil television channel. Later many other channels had similar programs which made Vijay TV to shelve it for a while. This has happened with few other programs as well and Vijay TV comes back with the program again after a while. We are seeing same behavior and Star Vijay TV is back now with Jodi Season 5. Lets see how the program has started and with the progress will it regain & continue its next season immediately after this along with the verdict of the program.
Whats different this time ?
There is a huge difference this time with Jodi Season 5 where each jodi is not only male-female team. There are combinations of male-female, male only, female only teams and thats a good difference across the seasons. This is both advantage and disadvantage for contestants and also for the viewers ;).
Ramya Krishnan comes back as the judge for the show after missing few seasons. Other judge is not one single person and each week there is someone judging the show with Ramya Krishnan. We have had actress Sneha, Meena, Sangeetha, actors Shanthanu, Shyaam, Prasanna judging the show. I am not sure why they have not yet fixed one single judge amongst them.
Drama Started ?
Always these reality shows gets more TRP with some drama between the contestants and judges. I mean sometimes the drama is not preplanned but the promotional videos make them interesting for the viewers to watch the show. I guess that happen few weeks back with the Manoj Kumar's jodi with the contestant arguing with the judge and on the capabilities.
Anchoring
Shivakarthikeyan is now seen in many shows of Vijay TV. He was also seen at the Vijay awards and now he is back with Jodi Season 5 also. He has been making lot of fun and keeps the show lively and I think he brings some of the viewers for the show :) Bhavna joins him in anchoring and she has been doing a nice job till now.
Innovative Rounds
This time with the Jodi season 5, Vijay TV has brought up with very different and innovative rounds for the contestants. When they had 10 contestants, we had Dhasavatharam round with each time taking one avatar of god Vishnu. Then with 9 contestants, it was Navarasa round taking all nine rasas for each team. Its different and nice. Till now the program has been going on fine but not made a big impact. Its still time to get the heat on so that the program gets more viewers going forward. Lets see how it goes as the elimination grows.
Jodi No 1 from Vijay TV has been the first of its kind in tamil television channel. Later many other channels had similar programs which made Vijay TV to shelve it for a while. This has happened with few other programs as well and Vijay TV comes back with the program again after a while. We are seeing same behavior and Star Vijay TV is back now with Jodi Season 5. Lets see how the program has started and with the progress will it regain & continue its next season immediately after this along with the verdict of the program.
Whats different this time ?
There is a huge difference this time with Jodi Season 5 where each jodi is not only male-female team. There are combinations of male-female, male only, female only teams and thats a good difference across the seasons. This is both advantage and disadvantage for contestants and also for the viewers ;).
Ramya Krishnan comes back as the judge for the show after missing few seasons. Other judge is not one single person and each week there is someone judging the show with Ramya Krishnan. We have had actress Sneha, Meena, Sangeetha, actors Shanthanu, Shyaam, Prasanna judging the show. I am not sure why they have not yet fixed one single judge amongst them.
Drama Started ?
Always these reality shows gets more TRP with some drama between the contestants and judges. I mean sometimes the drama is not preplanned but the promotional videos make them interesting for the viewers to watch the show. I guess that happen few weeks back with the Manoj Kumar's jodi with the contestant arguing with the judge and on the capabilities.
Anchoring
Shivakarthikeyan is now seen in many shows of Vijay TV. He was also seen at the Vijay awards and now he is back with Jodi Season 5 also. He has been making lot of fun and keeps the show lively and I think he brings some of the viewers for the show :) Bhavna joins him in anchoring and she has been doing a nice job till now.
Innovative Rounds
This time with the Jodi season 5, Vijay TV has brought up with very different and innovative rounds for the contestants. When they had 10 contestants, we had Dhasavatharam round with each time taking one avatar of god Vishnu. Then with 9 contestants, it was Navarasa round taking all nine rasas for each team. Its different and nice. Till now the program has been going on fine but not made a big impact. Its still time to get the heat on so that the program gets more viewers going forward. Lets see how it goes as the elimination grows.
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