IPL ratings on the downswing

The Indian Premier League's (IPL) performance on television is starting to mirror that of the Kolkata Knight Riders. A steady and sure fall in performance. The 11 matches played from 3-9 May managed an average TVR of 3.8, according to Tam C&S 4+ data. In comparison, the ratings from 18-25 April was an average of 4.6. Subsequently, from 26 April -2 May, the 13 matches played managed an average 4.08 TVR.

If one was to take the period of the event from 18 April to 9 May, the IPL has managed an average rating of 4.04. Last year, the average TVR was 4.8 for the entire event. The dip in ratings is happening despite the fact that there is a desperate scramble by the teams to reach the semi-finals. Apart from Kolkata Knight Riders, the remaining teams have a chance to make it to the knock-out stage. The Delhi Daredevils and Deccan Chargers appear to have cemented their place in the last four. Chennai is also coming on very strong.

Out of the 11 matches played from 3-9 May six managed to cross a TVR of 4. The highest rating was a key match between the Mumbai Indians and Royal Challengers Bangalore on 3 May which got a rating of 5.2. The match between Rajasthan Royals and Royal Challengers Bangalore played on 7 May recorded a rating of two.

Courtesy - Indiantelevision