Dish TV, Indiatimes.com to offer Vas services on mobile

Dish TV, the direct-to-home (DTH) arm of Essel Group, has announced a tie up with Indiatimes.com, Times Group's internet venture, to provide mobile value added services (Vas) on TV. 'Mobile Active' enables consumers to preview the mobile services on TV and download content on to their mobile handsets. The content may include ringtones, wallpapers, text alerts and contests.Says Dish TV COO Salil Kapoor, "Mobile Active is our latest initiative to drive convergence in the entertainment and communication space. Our main focus is on empowering our young customers and giving them an easy user interface to download mobile Vas products." "Our mobile Vas division has witnessed rapid expansion since past one year with the launch of services like 58888 IVR portal, Active Deals, etc. With this tie up we at Indiatimes 58888, will be able to enhance our customer touch points and maximize revenue opportunities," says Times Internet Limited CEO Rishi Khiani. Earlier, Dish TV had launched interactive Life services, wherein Dish TV customers can search for jobs, seek their life partner and plan their dream vacation by a click on their TV remote.