NDTV launches RedDot Productions

Backward integration is the new business for the NDTV Group, which runs a general entertainment channel NDTV Imagine. The company has launched an independent production house, called RedDot Productions, which will create and design content for television and interactive media. With over 5000 hours of active programming under its belt, RedDot Productions will offer a whole array of services like documentaries, corporate films, advertiser-driven audio-visuals, media consultancy. It will experiment with various genres of television programming, with content related to travel, lifestyle, reality and youth oriented shows.

Dr. Prannoy Roy, chairman, NDTV Group, said, "RedDot is a team of NDTV's most creative and talented people. It will be producing shows not only for all our channels, but also for other non-NDTV channels. With this launch, RedDot aims at leading the country with path breaking shows and create new standards that will bring world class production qualities to India." The new entity will be spearheaded by Richa Sahai, who has been appointed as the creative head. Along with her core team, Sahai has, in the past, worked not only with NDTV, but for other organizations as well, such as Discovery Travel and Living, BBC, ESPN, Star Plus, Sony, Pogo, Zoom and Doordarshan.

Richa Sahai, creative head, RedDot Productions, added, "The new unit will broaden the scope of what NDTV is known for within India and overseas. It will be a return to roots and core values of being a lean, efficient set-up run by a team of creative individuals producing high quality programming." Different team members of the production house have been part of shows such as Good Morning India, Galli Galli Sim Sim, Gustakhi Maaf, Ji Mantriji and Indian Idol. RedDot Productions is already in talks with several corporates, educational institutes and government agencies. The services of the production house will be competitively priced, to ensure that it does not miss out on meaningful projects merely on account of high prices..

A Televisionpoint.com News