IPL ratings hold steady

The Indian Premier League (IPL) is not getting any bigger this time. At least not on the ratings front so far. Max, the official broadcaster, has earned an average of 4.6 TVR from 18-25 April, according to Tam data (C&S 4+). This is below the average of 4.8 TVR that the inaugural edition got. The match between Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB) reaped the highest rating, scoring a TVR of 5.56. The second most-watched contest was between Kolkata Knight Riders (KKR) and Rajasthan Royal (RR), pocketing a TVR of 5.43.

In the six metros the matches averaged a TVR of 4.9. The highest rating came in the match between KKR and RR, garnering a TVR of 6.1. The match between CSK and RCB on 20 April got a rating of 6.04. Mumbai is really tuning in to the IPL, averaging 6.1 for the eleven matches from 19 April -25 April. The match between KKR and RR got a TVR of 8.7, the peak rating in Mumbai. The IPL has also done well in Hyderbad where the matches got an average TVR of 5.8. That is not surprising given how the much the team has changed its fortunes since the last time around. In Delhi too the rating crossed five. In Bangalore, though, the average TVR got was an indifferent 3.6, mirroring the team's fortunes. In Kolkata and Chennai, the matches have averaged over 4 TVRs. Not surprisingly the match between KKR and RR fetched a TVR of 9.26 in the city of joy. But most of the other matches did not earn good ratings in Kolkata.