BJP rolls out five TVCs.

Bharatiya Janata Party has launched five new television campaigns, focusing on the needs of the ‘Aam Aadmi’. The TVCs are scheduled to go on air from 18 April and will run on Hindi news channels and Hindi general entertainment channels along with regional news channels. Says BJP spokesperson Sidharthnath Singh, “The new campaigns are based on the issue of governance. The campaigns further highlight how in the last five years, Congress had neglected the ‘Aam Aadmi’ as the poor population increased with the addition of 5.5 crore people below the poverty line. The campaigns also talk about the solutions BJP will be providing to various problems.”

From the set of five campaigns, one focuses on the increase in farmer suicides and BJP’s plans to provide loan waivers and fresh loans to farmers at 4 per cent. The second TVC talks about how BJP plans to retrieve the black money stored in Swiss banks within 100 days of coming to power. The third campaign is about the increase in number of female foeticides and how under the Laaldi Laxmi scheme, BJP will provide the girl child with money at different stages of her education. The fourth campaign is about the high tax paid by the citizens of the country and BJP’s proposal to increase the exemption in tax up to Rs 300,000. The fifth campaign, meanwhile, is about farmers being provided food grains at affordable rates. According to Singh, these campaigns are based on BJP’s manifesto.