We have been seeing lot of celebrities in the TV channels with lots & lots of advertisements.. these are the facts of their participation in 2008.. This results are from ADex India's analysis..
Shahrukh Khan had endorsed for maximum number of advertisers on TV during 2008 and he is closely followed by Indian Cricket team captain MS Dhoni. This had made their rankings to move up in the category of maximum number of advertisements.
Aerated soft drink and Cellular Phone service were the top categories for celebrity endorsement on TV. This trend has been there for few years..
Airtel cellular phone service was the top brand with highest share of celebrity endorsement TV ad volumes during 2008. We could see how many ads were coming in all the channels ;)
Amitabh Bachchan, Shweta Tiwari (Prerna) and Sachin Tendulkar are not among the top five list of celebrities with maximum number of advertisers on TV during 2008.
Top 10 endorsements that had celebrities in them..
Airtel Cellular Phone Service
Pepsi
Airtel-Nokia
Hero Honda Motorcycles
Royal Stag Mega Music
Boost
Idea Cellular
Lux Strawberry Cream
Pantene Pro-V Shine
Dish TV
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