Too much of Advertising ????

With the new serial Rojakootam starting today, until yesterday there were lot of advertisements/promotional videos in Star Vijay TV. I was lil disappointed seeing them in Airtel Super Singer 2008, kana kaanum kaalangal, Neeya Naana and promos every now n then ;) is it getting too much of promotional items for the show or irritating ppl with these or attracting ppl to watch the show ?? we will have to wait n see..