Too many Advertisers ??

I was happy with the extension of Neeya Naana show's duration. But last two weeks or after bein extended, the show seems to be dragging with lot of advertisements. Frequency of the break is even become more. After 45 mins of the show you tend to get a feeling that every 4-5 minutes you get a advertisement break. Also, the show gets over around 10.20. Is this extension just for the cause of too much of sponsorship for the program ???